Eloqua Helps B-to-B Enterprises Increase Sales from In-House Prospect Lists, Website Traffic, and Web Seminars

Eloqua Conversion Suite Qualifies Prospects and Delivers Best Leads to Salesforce.com in Real-Time

San Francisco, CA and Toronto -- November 2, 2004 -- Eloqua Corporation, a pioneer of sales and marketing effectiveness solutions for the entire customer lifecycle, is helping salesforce.com customers increase revenues by delivering well-qualified leads through the popular Customer Relationship Management (CRM) platform. Eloqua offers a suite of products that all combine with Salesforce.com to solve simple and common marketing challenges: turning ageing house mailing lists into marketable prospects, converting anonymous website traffic into targetable executives at interested companies, and using pre- and post-event marketing for more effective trade shows, seminars and webinars.

Eloqua builds successful sales programs for salesforce.com customers such as Cartesis Inc., Forex Capital Markets and Sybase Inc. through continuous and repeatable sales and marketing processes, maximizing their CRM investments.

Creating Sales Prospects from In-House Lists
In-house prospecting lists often become stale and ineffective. With Eloqua, an enterprises in-house list is continually rebuilt and refreshed, leaving marketing and sales organizations with a vibrant database of qualified prospects. Eloqua performs contact verification, permission acquisition and data scrubbing to build a list and keep it viable. By using Eloquas Hypersite technology to create campaign-specific websites, email and direct mail lists are transformed into clean, pre-qualified, permission-based prospecting databases.

Through Eloqua, Forex runs over six simultaneous marketing campaigns, sending out over 100,000 emails per month. Eloqua helped us build a valuable, data-rich, and segmented list of qualified, opt-in prospects that we can move through our marketing and sales cycle, said Marc Prosser, chief marketing officer at Forex, a New York-based currency trading firm. I can now deliver actively interested prospects, knowing what they are interested in, and capture this in our Salesforce.com application.

Eloqua enables salesforce.com customers to use their website to gather new names by collecting prospect information such as demographics, personal interests, name, email address, company, purchasing authority, title, and more. Enterprises then use this information to segment their audiences, create and deliver custom campaigns, and develop meaningful relationships with prospects and customers.

Optimizing Search Engine and Website Leads
Cartesis achieved a 500% increase in lead generation results with Eloqua, said Alan Ginsberg, director of marketing at Cartesis Inc., a business performance management software company. People who come to our website after searching for the right keywords on a search engine are very qualified prospects, and they should be contacted at the most precise time with the most compelling information. Eloquas integrated marketing and sales solutions helped us identify prospects that came through site searches, track their activity on our site, target them with custom collateral, and ultimately automate our lead generation process.

Investments in the right keywords on popular search engines may not always lead to new revenue. Web leads can quickly become cold, losing the potential sale for lack of process to identify, qualify, and follow-up effectively. Eloqua tracks prospects on an enterprises website to learn their interests, then delivers contact information and conveys that intent to Salesforce.com.

Salesforce.com users gain full visibility into prospects online activities in real-time. Every email, website visit, and marketing communication managed by Eloqua is accessible through the Salesforce.com system, providing sales teams with the valuable insight they need to close deals with qualified prospects.

Driving Sales Results from Webinars
Eloqua has worked diligently with Sybase to develop a customized, high-touch event registration process that allows us to manage nearly 100 events across North America in a centralized, automated system, said Jackie Walden, marketing communications manager at Sybase Inc., a leading provider of enterprise infrastructure and wireless software. This has noticeably affected our sales efforts and enabled us to drive more qualified leads into the sales pipeline quicker and more cost-effectively than we've been able to do in years.

Web events can be highly effective for generating qualified sales leads when interaction with attendees and non-attendees is well-managed, timely and relevant. Eloqua automates pre and post-event management to boost registration and attendance rates, extend brand exposure, and improve conversion to revenue. Detailed prospect profiles are available through Salesforce.com for sales teams to make the appropriate follow-up and close more deals.

About the Eloqua Conversion Suite
The Eloqua Conversion Suite, a business-to-business marketing and selling platform consisting of four modules (Marketing Conversion, Sales Conversion, Hypersite and Site Conversion), helps companies identify imminent buyers, target and contact these potential customers, capture their attention with personalized interaction, and transform them into loyal customers. By integrating direct marketing techniques with detailed website tracking and website analytics, Eloqua arms salesforce.com users with the right tools and information to convert leads and prospects into measurable revenue results.

The Eloqua Conversion Suite extends the capabilities of the Salesforce.com on-demand CRM solution to include lead generation, marketing analytics and online sales communication tools. Eloquas real-time customer insight and prospect profiles integrate directly into Salesforce.com. Prospect profiles let marketers improve future campaigns and give sales professionals the advantage to close more sales.

About Eloqua Corporation
Founded in 1999, Eloqua Corporation offers technology and services to marketing and sales organizations to generate new customers through automated, high-touch sales and marketing. Eloqua makes customer acquisition a measurable process, improves the effectiveness of lead generation programs and accelerates the enterprise sales cycle, while leveraging existing customer relationship management (CRM) applications. Eloquas combination of lead generation, marketing analytics, website tracking and CRM integration enables a seamless flow through the entire sales cycle, all the way from prospect to loyal customer. For more information, please visit www.eloqua.com or dial 866-FAST-ROI (327-8764).

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Media & Analyst Contact:
Rachelle Marquez-Santos
Antenna Group for Eloqua Corp.
(415) 977-1911
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